Bundling Predictors in R
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چکیده
منابع مشابه
Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products*
Marketing literature has witnessed a recent spurt in articles devoted to the study of bundling. Manifestations of bundling include vacation packages, magazine subscriptions, and software bundles. Much of the academic work in marketing on bundling is rooted in seminal theories developed by economists (e.g., Adams and Yellen 1976). These studies rely on the reservation price paradigm and demonstr...
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For many high-tech and Internet-related products, utility to consumers depends in part on the size of the user base, a phenomenon called network externality. A firm with a portfolio of these and other products – that are often asymmetric in their degree of network externality or marginal cost – may have to look beyond the traditional strategies of pure components, pure bundling and mixed bundli...
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تاریخ انتشار 2003